Our New Look!
Your favourite protein shakes just got even better.
We're excited about our new look but we realize you might have some questions! Rest assured, you're getting the same great nutrition you always have from Premier. Here are some of the questions we've been getting about our recent updates.
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Frequently Asked Questions
Q: Why does Premier Protein look different?
A: We evolved our logo and packaging to more accurately reflect Premier Protein’s commitment to delivering joy along the health journey, while encouraging new and existing fans to join the party! ❤️🎉
Q: Does the new packaging affect the product’s quality or shelf life?
A: No, the new packaging will not impact the product quality or shelf life.
Q: Will the product work differently / are the product benefits the same?
A: Premier Protein shakes and powders will continue to be dependably delicious with important nutritionals and great tasting flavours.
Q: What changed in the ingredients?
A: We’ve removed the small amount of inulin—a soluble fiber—from our 30 g shake flavours. The shakes contain 21 essential vitamins and minerals, with slight adjustments to the blend to optimize for taste. Plus, we’ve improved the flavour of our most popular shakes—Chocolate, Vanilla, Caramel, and Café Latte!
Q: Why did Premier remove Inulin from their ingredients?
A: We are continually updating our ingredients to reflect current dietary needs and preferences.
Q: What does the Made in Canada label mean on the new packaging?
A: We appreciate your interest in the origins of ingredients used in Premier products manufactured in Canada. While the finished products are manufactured domestically in Canada, ingredients are sourced internationally to ensure availability and to meet specific product standards. This is consistent with the CFIA Labeling regulations for Made in Canada from Imported Ingredients claim.
Q: When can I expect to see the new packaging on-shelf?
A: The new Premier Protein packaging is rolling out starting January 2026. It will continue to hit shelves throughout the winter and spring (2026) at retailers wherever the brand is sold. Visit our Shop All Products page to find online availability or the closest retailer to you.
If you do not see the updated product at your local store yet, please be patient as this transition will take several months! ❤️
If you have additional questions, please call us at 1-888-836-8977 Monday through Friday, 9-5:30 EST, or contact us through this form. Our customer service team is more than happy to assist you. Thank you!